A credit card processing company came to us with an idea for its new business card—one that looked like a credit card. We brought our expertise in design, materials and printing techniques to bear. The result? A plastic business card in all appearances, front and back, identical to a standard credit card. But information the card carries is personalized to the card owner. On the front, in the normal location for the account number, is the card owner’s phone number—embossed and silver-tipped. Lower left corner, the card owner’s name and additional contact information. And included on the back are both the standard white signature strip with the card owner’s signature and an inert magnetic strip. The most logical ideas often aren’t the easiest to execute but can really make the brand stand out.