A commercial property management client decided to rebrand in connection with a new, high-end property in downtown Dallas. We started with a fundamental: the client’s business card. A design-must for the card included a truly distinguished presentation of the client’s identity. Embossing or thermography just weren’t enough to create that raised, almost iridescent look we needed. Our solution: the incorporation of a spot UV coating over the client’s name to create both distinctive texture and visual “pop”. A high-end business card perfectly suited for a high-end property manager.